Websites & local search for Boulder County trades

Your reviews earned the trust. Your website should earn the calls.

You've built one of the best-reviewed HVAC, roofing, or plumbing companies in Boulder County. But when homeowners search, Google ranks websites — not reputations. We close that gap.

No retainers you don't understand. No jargon. No coastal agency games.

The gap we close

Your reputation4.8 / 5
Your website's ability to win the jobFailing

Every point of that gap is a homeowner who read your reviews' worth of trust into someone else's website.

7,000+
monthly HVAC searches within 25 miles of Boulder
10 sec
how long a homeowner gives your site before hitting back
100%
Boulder County local — we work where you work

The problem

Great at the trade. Invisible on Google.

Here's the pattern we see over and over in Boulder County: a company with hundreds of five-star reviews and customers who've stayed loyal for twenty years — pointing all of that hard-won trust at a website with no service pages, a broken booking button, or a homepage that hasn't been touched since 2018.

Meanwhile, a competitor with half the rating and none of the history shows up first, looks sharper on a phone, and books the job in three taps. They're not better. They're just easier to find and easier to hire.

We only work with trades that already do great work. We can't fake a reputation — and we don't have to. We just make the internet tell the truth about yours.

How it works

Teardown. Rebuild. Rank.

A finite project with a clear finish line — not a retainer treadmill. You'll know what we're fixing, why it matters, and what it's worth before we start.

STEP 1

Free teardown

We grade your current site on the same 7-point scorecard we use for every trade in the county — mobile experience, service pages, booking, trust signals, copy, technical health, and brand. You get the graded report free, whether or not you hire us.

STEP 2

Rebuild what's broken

A site built to win jobs: a page for every service you offer, a page for every town you serve, online booking that works at 9pm when the furnace dies, and your real reviews front and center.

STEP 3

Rank and convert

Local search tuned so Boulder County homeowners actually find you — then a site that turns that visit into a booked call instead of a bounce. One recovered install typically pays for the whole project.

What we fix

Graded on 7 points. Fixed on all of them.

The same scorecard we grade your competitors on. If any of these sound familiar, the teardown will show you exactly what it's costing you.

A site that works on the phone in a homeowner's hand — not just the desktop it was built on
A dedicated page for every service — so Google has something to rank for "furnace repair Lafayette"
Online booking and click-to-call that actually work — tested, not assumed
Your real reviews on the site — live, current, and impossible to miss
Copy that sounds like you and sells like a pro — localized, benefit-led, zero filler
Technical health: fast load, clean links, secure — the stuff Google quietly grades you on
A professional brand — your own email domain, consistent listings, one identity everywhere

Local, on purpose

We only work in Boulder County. That's the point.

Your customers search "near me." Your marketing partner should be near you too — someone who knows that Lafayette and Louisville are different markets, that Longmont homeowners search differently than Boulder ones, and who can meet you at your shop instead of a Zoom link.

And because we work one trade per territory, we'll never build your competitor's website while we're building yours.

Boulder · Longmont · Lafayette · Louisville · Superior · Erie · Niwot · Lyons · Gunbarrel

Mike Connolly, founder of Boulder SEO Group

Who you'll work with

Mike Connolly, founder

I'm a Boulder-based marketer and business owner — not an account manager reading from a script. I've spent years writing copy and building marketing systems for local businesses, and I started Boulder SEO Group because I kept seeing the same thing: the best-reviewed trades in the county losing work to worse companies with better websites.

When you call, you get me. When we scope the project, I'm the one who writes it, builds it, and answers for it.

Free — no strings

Get your website teardown

We'll grade your site on all 7 points, rank the problems by what they're costing you, and send you the report within 48 hours. Useful whether you hire us or not.

One email with your report. No drip campaign, no sales calls unless you ask for one.